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Practical AI Roadmap Workbook for Business Executives


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A straightforward, no-jargon workbook showing how AI can truly benefit your business — and where it may not be useful.
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Purpose of This Workbook


Modern business leaders face pressure to adopt AI strategies. Everyone seems to be experimenting with, buying, or promoting something AI-related. But many non-technical leaders are caught between extremes:
• Saying “yes” to every vendor or internal idea, hoping some of it will succeed.
• Saying “no” to everything because it feels risky or confusing.

It provides a third, smarter path — a clear, grounded way to find genuine AI opportunities.

Forget models and parameters — focus on how your business works. AI is only effective when built on your existing processes.

Using This Workbook Effectively


Work through this individually or with your leadership team. The purpose is reflection, not speed. By the end, you’ll have:
• A prioritised list of AI use cases linked to your business goals.
• A visible list of areas where AI won’t help — and that’s acceptable.
• A realistic, step-by-step project plan.

Use it for insight, not just as a template. A good roadmap fits on one slide and makes sense to your CFO.

AI planning is business thinking without the jargon.

Starting Point: Business Objectives


Start With Outcomes, Not Algorithms


The usual focus on bots and models misses the real point. Non-technical leaders should start from business outcomes instead.

Ask:
• Which few outcomes will define success this year?
• Where are teams overworked or error-prone?
• Where do poor data or slow insights hold back progress?

It should improve something tangible — speed, accuracy, or cost. If an idea doesn’t tie to these, it’s not a roadmap — it’s just an experiment.

Skipping this step leads to wasted tools; doing it right builds power.

Step Two — Map the Workflows


Visualise the Process, Not the Platform


You must see the true flow of tasks, not the idealised version. Simply document every step from beginning to end.

Examples include:
• New lead arrives ? assigned ? nurtured ? quoted ? revised ? finalised.
• Customer issue logged ? categorised ? responded ? closed.
• Invoice generated ? sent ? reminded ? paid.

Every process involves what comes in, what’s done, and what moves forward. AI belongs where the data is chaotic, the task is repetitive, and the result is measurable.

Step 3 — Prioritise


Assess Opportunities with a Clear Framework


Choose high-value, AI low-effort cases first.

Think of a 2x2: impact on the vertical, effort on the horizontal.
• Quick Wins — high impact, low effort.
• Reserve resources for strategic investments.
• Minor experiments — do only if supporting larger goals.
• Avoid for Now — low impact, high effort.

Always judge the safety of automation before scaling.

Your roadmap starts with safe, effective wins.

Foundations & Humans


Get the Basics Right First


Without clean systems, AI will mirror your chaos. Check data completeness, process clarity, and alignment.

Human Oversight Builds Trust


Let AI assist, not replace, your team. Build confidence before full automation.

The 3 Classic Mistakes


Avoid the Three AI Traps for Non-Tech Leaders


01. The Demo Illusion — excitement without strategy.
02. The Pilot Problem — learning without impact.
03. The Full Automation Fantasy — imagining instant department replacement.

Choose disciplined execution over hype.

Collaborating with Tech Teams


Frame problems, don’t build algorithms. State outcomes clearly — e.g., “reduce response time 40%”. Share messy data and edge cases so tech partners understand reality. Agree on success definitions and rollout phases.

Request real-world results, not sales pitches.

Signs of a Strong AI Roadmap


How to Know Your AI Strategy Works


It’s simple, measurable, and owned.
Buzzword-free alignment is visible.
Ownership and clarity drive results.

Essential Pre-Launch AI Questions


Before any project, confirm:
• What measurable result does it support?
• Is the process clearly documented in steps?
• Do we have data and process clarity?
• Where will humans remain in control?
• How will success be measured in 90 days?
• What’s the fallback insight?

The Calm Side of AI


Good AI brings order, not confusion. It’s not a list of tools — it’s an execution strategy. When executed well, AI simply amplifies how you already win.

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